Privacy Policy

Last Updated: September 9, 2026

Flora Studio respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how Flora Studio collects, uses, shares, and protects information when you visit our website, make a purchase, communicate with us, create an account, sign up for marketing communications, or otherwise interact with our online store.

This Privacy Policy applies to information collected through Flora Studio's website and related services, including services provided through Shopify and other third-party platforms or applications used to operate our business.

1. Information We Collect

The information we collect depends on how you interact with Flora Studio.

Contact Information

We may collect information such as:

• Name

• Email address

• Telephone number

• Billing address

• Shipping or delivery address

• Recipient name and contact information

• Any other contact information you voluntarily provide

When you purchase flowers or gifts for another person, you may provide information about the recipient. You are responsible for ensuring that you have the right to provide that information for purposes of fulfilling the order.

Order and Transaction Information

When you place an order, we may collect information including:

• Products purchased

• Order date and delivery date

• Billing and delivery details

• Gift messages or delivery instructions

• Order history

• Discounts, promotions, or loyalty rewards used

• Transaction status

• Customer service communications related to an order

Payment Information

Payments are generally processed by third-party payment processors and e-commerce providers.

Flora Studio may receive limited payment-related information, such as payment status, payment method type, billing details, and transaction identifiers. We generally do not directly store full credit card numbers.

Account Information

If account functionality is available, we may collect information such as:

• Username or email address

• Password or authentication information

• Saved addresses

• Order history

• Account preferences

• Loyalty, rewards, or subscription information

Passwords may be managed or stored by Shopify or another service provider rather than directly by Flora Studio.

Website Usage and Device Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Links clicked

• Referring website

• Approximate geographic location

• Date and time of visits

• Shopping and browsing activity

• Interactions with advertisements or marketing campaigns

This information may be collected through Shopify, cookies, pixels, analytics tools, advertising services, or similar technologies.

2. Cookies and Similar Technologies

Flora Studio and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate and improve the website.

These technologies may be used to:

• Remember items in your cart

• Keep you signed into your account

• Remember preferences

• Understand website traffic and customer behavior

• Measure marketing performance

• Improve website functionality

• Detect fraudulent or suspicious activity

• Provide or measure relevant advertising

Some cookies are necessary for the website to function properly. Others may be optional depending on applicable law and your browser or privacy settings.

You may be able to manage cookies through your browser settings or through any privacy controls made available on our website. Blocking certain cookies may affect website functionality.

3. How We Use Personal Information

Flora Studio may use personal information for legitimate business purposes, including the following.

Order Processing and Delivery

We may use information to:

• Process and confirm purchases

• Prepare floral arrangements

• Coordinate pickup or delivery

• Contact customers or recipients regarding delivery

• Verify order details

• Process payments

• Send order confirmations and updates

• Handle substitutions or availability issues

• Resolve delivery concerns

Customer Service

We may use your information to:

• Answer questions

• Respond to requests

• Address complaints or quality concerns

• Process eligible refunds, credits, or replacements

• Manage customer accounts

• Communicate about existing orders or services

Marketing Communications

With your consent where required, we may use contact information to send:

• Promotional emails

• Product announcements

• Seasonal offers

• New product or collection updates

• Rewards or loyalty communications

• Abandoned cart reminders

• Other marketing communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.

Transactional communications relating to an existing order, account, delivery, payment, or customer service matter are not considered marketing messages and may still be sent when necessary.

Email and SMS Marketing

If Flora Studio offers email or SMS marketing, you may choose to enroll by providing the requested information and consent.

SMS participation is voluntary. Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of SMS marketing by following the instructions provided in the message, such as replying STOP, where applicable.

Consent to receive marketing communications is not required as a condition of purchasing products from Flora Studio unless otherwise clearly stated.

Analytics and Website Improvement

We may use information to:

• Understand how customers use the website

• Evaluate website performance

• Improve website design and navigation

• Understand product interest and purchasing behavior

• Develop new products or services

• Measure advertising and marketing performance

• Diagnose technical problems

Fraud Prevention and Security

We may use personal information to:

• Verify transactions

• Detect suspicious activity

• Prevent fraud

• Protect customer accounts

• Protect Flora Studio, our customers, and our service providers

• Enforce our policies

• Comply with legal obligations

4. How We Share Information

Flora Studio may share personal information with third parties when reasonably necessary to operate our business, provide our services, process orders, improve the website, comply with law, or protect our rights.

We do not describe our practices as "selling" personal information in the ordinary meaning of that word. However, certain privacy laws may define some advertising, analytics, or data-sharing activities as a "sale," "sharing," or "targeted advertising" even when no money is exchanged.

Where applicable, customers may have rights to opt out of certain types of advertising-related data sharing.

Shopify

Our online store may be hosted or supported by Shopify. Shopify may process personal information on our behalf and may independently process certain information as described in its own privacy policies.

Third-Party Apps and Vendors

We may use third-party applications and service providers to help operate Flora Studio, including services relating to:

• Website functionality

• Product management

• Subscriptions

• Loyalty programs

• Customer accounts

• Marketing

• Scheduling

• Delivery management

• Order processing

• Customer service

• Website optimization

These providers may receive information necessary to perform their services.

Payment Processors

Payment information may be shared with payment processors, banks, fraud-prevention services, and other financial service providers as necessary to authorize and process transactions.

Delivery Providers

We may share information with employees, independent drivers, couriers, delivery platforms, or other delivery service providers as necessary to complete an order.

This information may include the recipient's:

• Name

• Delivery address

• Telephone number

• Delivery instructions

Email and SMS Platforms

If you subscribe to marketing communications, we may share relevant information with service providers that help us send and manage email or SMS communications.

Analytics and Advertising Platforms

We may use analytics and advertising tools provided by third parties. Depending on the tools enabled, those providers may collect or receive information about your browser, device, website activity, or interactions with advertisements.

This information may be used to measure website traffic, evaluate marketing performance, understand customer behavior, or provide relevant advertising.

Some of these activities may be considered "sharing," "selling," or "targeted advertising" under certain state privacy laws.

5. Legal and Business Disclosures

We may disclose personal information when reasonably necessary to:

• Comply with applicable law

• Respond to subpoenas, court orders, or lawful government requests

• Investigate suspected fraud

• Protect the rights, safety, and property of Flora Studio, our customers, or others

• Enforce our agreements and policies

• Protect against legal claims

If Flora Studio is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

6. Data Retention

Flora Studio may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions

• Maintain business and tax records

• Provide customer service

• Manage customer accounts

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Meet legal, accounting, or regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected.

We may also retain certain information when required or permitted by law.

7. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Obtain a copy of certain personal information

• Withdraw consent where processing is based on consent

• Opt out of certain marketing communications

• Opt out of certain advertising-related data sharing, where applicable

• Appeal certain privacy request decisions, where applicable

These rights are subject to exceptions and limitations under applicable law.

To submit a privacy request, contact Flora Studio at floralia@florastudioshop.com.

We may need to verify your identity before completing certain requests.

8. California Privacy Rights

California residents may have additional rights under applicable California privacy laws.

Depending on Flora Studio's obligations under those laws, California residents may have the right to request:

• The categories of personal information collected

• The categories of sources from which personal information is collected

• The purposes for collecting, using, or sharing personal information

• The categories of third parties with whom information is disclosed

• Specific pieces of personal information maintained about the customer

• Correction of inaccurate information

• Deletion of eligible personal information

• Opt-out of certain "sales" or "sharing" of personal information, as those terms are defined by California law

• Limitation of certain uses of sensitive personal information, where applicable

Flora Studio will not unlawfully discriminate against customers for exercising applicable privacy rights.

Not every California privacy law applies to every business. Flora Studio will comply with applicable requirements based on the nature and size of its operations.

California residents may submit requests by contacting floralia@florastudioshop.com.

9. Children's Privacy

Flora Studio's website and services are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13 without appropriate authorization.

If you believe a child has provided personal information to Flora Studio improperly, please contact us at floralia@florastudioshop.com so we can review the matter.

10. Data Security

Flora Studio uses reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, internet transmission, electronic storage system, or payment system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of any account credentials and should contact us if they believe their account or personal information has been compromised.

11. Third-Party Links

Our website may contain links to websites, platforms, or services operated by third parties.

Flora Studio does not control those third parties and is not responsible for their privacy practices, security practices, content, or policies.

We encourage you to review the privacy policies of third-party websites before providing personal information.

12. Changes to This Privacy Policy

Flora Studio may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal requirements, or business operations.

When changes are made, we may update the "Last Updated" date at the top of this page.

Your continued use of the website after an updated Privacy Policy becomes effective is subject to the revised policy.

13. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact:

Flora Studio
Email: floralia@florastudioshop.com